Research

Research

How to do the research and what you should be researching. This step is one of the main aspects that will contribute to the end result of success. If you don’t do the research you won’t succeed, but do enough and inform yourself properly. You will more than definite triumph. It’s that simple, it’s all up to you.

Okay, now it’s time to do the research. Bring out the trusty ole pen and paper again. We’re about to jot some notes.

In this section we will be going over:

  • Target Audience
  • Product Analysis
  • Competitors
  • Projections

Understand:

  • Your Product
    • Are the selling services? Physical or digital products?

Price the services accordingly, of course. For example, if you plan to start a labour based business you need to pay for materials, deposit, work size, decide to have a free quote or fee, and of course, your time.

If you are selling online physical or digital products you should have:

  • Target Audience
    • The age group of the audience
    • Employed or laid off, unemployed
    • Students, graduates (business, marketing, economics degrees)

Remember, making money online is such a vague and appealing niche these days. If you don’t have a specified target audience you’ll be drowning in a sea of competition. That leads us to the next section. Competition and sticking out in the crowd.

  • Competition
    • Strengths and Weaknesses of competitors
    • How big or small doesn’t matter get involved!

Keep a log of researched competitors, what they provide and what could be improved. What problems are you looking to solve? Don’t worry about how ‘big’ the competitor is. We’re looking to get our foot in the door to get into the industry. This research will prepare you for what to expect when getting business.

Research: Keyword Content

Everyone uses Google, Yahoo, Bing or some other form of search engine. The content you write onto the blog must contain keywords that people are actually searching for. That’s how easy it is to bring people to the site. Bring in the traffic and start making sales.

The more content > the more traffic > more sales.

Once you begin writing content every day it will get easier and easier. You’ll begin to find joy in writing and it can be almost therapeutic. Content can be very difficult to come up with on your own. Reach out to us and we can help you get that ball rolling.

Jaaxy Tool For Bloggers

A great tool to use for researching keywords is Jaaxy. It gives you real-time data of what searches are coming up the most. How many people have to search that particular subject line and ranking keywords by popularity? This is a unique tool that is the first of its kind.

Built by bloggers for bloggers. Give it a try to either find out how valuable the niche keywords are or find the best combinations of words to get the best results.

Projections

Using the products you plan to be selling, how many sales do you need to make to beat the overhead and start making revenue. What is the budget? Who do you need to pay before you get paid? Take all this into consideration when writing a future estimation of product sales. This will be the target, aim for these sales like it is the life and death of the company.

Use Affiliate blog posts as campaigns to fund the main website. This will help you stay afloat when the main business isn’t necessarily booming. How much do you plan to be making in 6 months? Your potential earnings will surely take off by 12 months but within the first 6 months, you will be seeing results for the efforts on the online domain and sales.

This will be easier to do when we create a plan in the next step.


Next Step: The Plan

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